Roadmap

What comes next, what is being weighed, and what gets built only when somebody asks for it. The order inside a section is the priority; there are no dates, because a public date that slips reads as a broken promise.

This page is rendered from the same file the development plan lives in — when a status changes there, it changes here.

In progress

AI writing

Use the AI without your own API key

Today every AI feature needs a key you first fetch from a provider. A plan with AI included becomes selectable instead: a fixed monthly volume, no key, no separate provider invoice. You can try it before you decide — a one-time free trial of about 350 AI actions, on any plan including the free one. Your own key stays available — unlimited, and at no extra charge.

Next

SEO

SEO score over time

Every daily check is already stored. It will read as a line, so a change to the shop is visible without remembering last week's number.

AI writing

Tone presets

Today the writing style is a sentence you write yourself. Presets — factual, warm, premium — give you a tested starting point to pick instead.

Translations

Scheduled translation runs

Changed texts are already refreshed on their own. This finds what was NEVER translated — a product added yesterday — and fills it on a schedule.

Structure

Version history

See what a field said before a save — yours or the AI's — and put it back.

Being considered

Advertising

Advertising, written where your texts already live

A section of its own for campaign texts and generated images, published to Meta, TikTok and Google Ads — in every language your shop already sells in, from the product texts you already wrote.

Advertising

The right variant image in every ad feed

The galleries you assign per variant reach Google, Meta and TikTok as additional images — so an ad for the blue one shows the blue one, from every angle you uploaded.

Translations

See which translations describe older text

The app already refreshes a translation when its source changes. This would list the ones that are waiting for it, beside what is missing entirely.

Translations

More languages than Shopify allows

Shopify limits how many languages a shop can publish. Languages beyond that limit would be translated by the app and shown in the visitor's browser, with the same glossary and tone as every other language. Search engines would not see these pages, and checkout stays in the language the page is translated from.

Translations

Extra languages that search engines can find

The same extra languages, served as fully translated pages at their own address such as ja.yourshop.com, with language links for search engines and a translated sitemap. Nothing flickers, because the page arrives already translated. On your side it takes one DNS entry per language.

AI writing

Brand voice from your own texts

Let the app derive a style guide from the texts you already wrote, instead of describing your tone by hand.

AI writing

Alternative versions to choose from

Two or three takes on a title or description side by side, rather than one suggestion to accept or regenerate.

SEO

Content quality signals

Beyond readability and thin pages: similar phrasing across product descriptions, and fields nobody has ever filled in or reworked.

Platform

Users and permissions

Tell the people working in one shop apart, and give them different rights — who may generate, who may translate, who may publish.

Platform

Review before publish

For shops where one person writes and another approves: AI output waits in a queue instead of landing in the field. Needs users and permissions first.

Images and media

Generated images

Backgrounds and lifestyle scenes for products that only have a cut-out.

Platform

Annual plans

Pay for a year at a time, at a lower rate.

On request only

Translations

Right-to-left languages

Arabic and Hebrew read right to left, and the editor would have to turn around with them. If you sell in one of those languages, tell us — that is what decides it.

Platform

API access

Start translation and generation runs from your own systems. Built for the shop that needs it — write to us and tell us what you want to trigger.

Platform

Several shops in one account

Shared instructions, glossary and settings across the shops of one merchant or agency. If you run several shops, tell us — that is what decides whether this gets built.

Platform

Notifications outside the app

Inside Shopify the app already tells you when a long run is done. By email, or as a hook your own tools can listen to, it is built for whoever asks — tell us which one you need.

Recently shipped

TranslationsShipped September 2026

What exactly is still missing per language

The language coverage now says what is behind the percentage — per content type and per field — and a field is only counted as missing where the original actually has text.

This websiteShipped September 2026

This website

A public product page outside the Shopify admin, in three languages, with the roadmap you are reading.

StructureShipped August 2026

Create and delete content in the app

New products, collections, pages, articles and metaobject entries — with the AI writing the fields you leave empty, a 'create like this one' copy, and rule-based collections built in a form.

StructureShipped August 2026

Stock, prices and sales channels

Stock per location, variant prices, SKU and barcode, cost and weight, and on which sales channels a product is actually visible — next to its texts, in one save.

StructureShipped August 2026

Category, collections, tags and template

The details around the text: product category, collection membership, vendor, tags, status and the theme template — chosen from the templates your theme really has.

SEOShipped August 2026

Readability check

Long sentences, long paragraphs and missing subheadings in every language, plus a reading-ease score where a validated formula exists (English, German, Spanish).

StructureShipped August 2026

Metaobject entries

Edit, create, translate and delete metaobject entries, including taxonomy fields like colour and pattern.

TranslationsShipped August 2026

Translations refreshed when the source changes

Edit a text anywhere — in the app, the Shopify admin or an import — and its translations are re-made or removed, never left describing text that no longer exists.

AI discoveryShipped August 2026

Readable by AI assistants

agents.md and llms.txt generated from your catalogue, a robots.txt check for AI crawlers, a check of the markup your storefront really serves, catalogue readiness, and visits from AI assistants counted without cookies.

SEOShipped August 2026

Crawl of your own storefront

On-page report, broken links, redirect chains, indexability — measured on the live shop, not guessed from the database.

SEOShipped August 2026

Redirects for renamed handles

Change a URL handle — in any language — and the 301 from the old address is written for you.

Images and mediaShipped August 2026

An alt text for every file

Collection images, article images and everything else in your file library became editable and translatable — not only the photos that hang on a product.

TranslationsShipped July 2026

Translations per market

Word a language differently for one Shopify market — German for Switzerland beside German for Germany — on content, metaobjects, theme texts and alt texts.

SEOShipped July 2026

SEO audit with AI fixes

Missing and too-long titles, meta descriptions and alt texts across the shop, fixed with AI in bulk or one by one — in every language — plus an hreflang check of your translations.

SEOShipped July 2026

Page speed from lab and real visitors

PageSpeed results with their history, and Core Web Vitals measured on your own storefront visitors — as a diagnosis; the app never edits your theme code.

SEOShipped July 2026

Social sharing previews

Open Graph and X/Twitter tags for every page, and a crawl check that shows where your theme or another app already outputs them twice.

AI writingShipped July 2026

Glossary

Terms the AI must keep, translate a fixed way, or never touch — applied to every generation and translation.

Bulk editorShipped July 2026

Bulk editor

A spreadsheet over the whole shop: paste a block from Excel, undo with Ctrl+Z, import a CSV with a preview of what would change, and fill only the missing translations in one pass.

TranslationsShipped July 2026

Work on any theme, not just the live one

Prepare the texts of an unpublished redesign while the shop keeps running on the current theme — with a guard that stops a write landing in the wrong one.

SEOShipped July 2026

Accessibility and best practices, measured

The run that measures speed also reports accessibility and best-practice scores — and the missing alt texts it finds go straight to the AI that writes them.

SEOShipped June 2026

Keywords per language

Research, group and prioritise keywords per language, see where two pages compete for the same term, and let the AI work a keyword into a text.

SEOShipped June 2026

Google Search Console and IndexNow

Your Search Console data inside the app with the quick wins picked out, and changed pages reported to Bing and other engines the moment they change.

SEOShipped June 2026

Redirects and 404 tracking

See which addresses visitors hit that no longer exist, redirect them, and bring existing redirects in by CSV from other SEO tools.

TranslationsShipped June 2026

Translate any text on your storefront

Texts that come from apps or hard-coded theme strings are collected while you browse your shop, and translated like everything else.

TranslationsShipped June 2026

The last corners of the shop

Filters, selling plans, the cookie banner, delivery and shop metadata — the texts nobody thinks about until a customer reads them in the wrong language.

TranslationsShipped May 2026

Regional variants of a language

Swiss German, Brazilian Portuguese, Latin American Spanish: publish the variant in Shopify and it is translated as that variant — the model is told the region, not just the language.

TranslationsShipped May 2026

Language and currency switcher

A switcher with flags for your storefront, added as a theme block without touching your theme code.

SEOShipped May 2026

Rich results without touching the theme

Product, breadcrumb and organisation markup delivered by an app block, so a search result can carry price, availability and ratings.

Images and mediaShipped May 2026

Videos, 3D models and YouTube per variant

A variant's gallery is not only photographs: upload a video or a 3D model, or paste a YouTube or Vimeo link, and the storefront gallery shows it with the rest.

Images and mediaShipped April 2026

Image manager and variant galleries

A gallery per variant, bulk upload that assigns files by their name, drag and drop between galleries, WebP conversion, and a storefront gallery that follows the selected variant.

SEOShipped April 2026

SEO tools in every language

The score, the improve button and the character limits stopped being a primary-language privilege — and the title counter now includes the shop name Shopify appends.

TranslationsShipped April 2026

Copy a value into a language

Not everything should be translated — a brand name, a model number, a SKU. One button copies the original across instead.

AI writingShipped March 2026

A failure that says so

A translation that did not save, an AI that answered nothing, a result arriving for the item you already left — all three used to look like success. Now they report themselves.

Images and mediaShipped February 2026

Alt texts that describe the actual picture

With image understanding switched on, the AI looks at the photo before it writes — and the alt text is translated like any other field.

PlatformShipped February 2026

The app itself in three languages

English, German and Spanish — the tool that translates your shop is not itself English-only.

PlatformShipped February 2026

Usable on a phone

The editor, the language bar and the bulk actions work in the Shopify mobile admin, not just on a desktop screen.

AI writingShipped February 2026

Pick the model, see the prompt

Not just which provider but which model — and afterwards you can read the exact instruction it was given and the exact answer it returned.

TranslationsShipped February 2026

Options and metafields translate too

Size and Colour, every option value, and the metafields your other apps created — the parts of a product page that stay in the wrong language everywhere else.

TranslationsShipped February 2026

Theme texts, in the original language too

Buttons, labels and section headings from your theme became editable in the primary language, not only translatable into the others.

StructureShipped February 2026

Metaobjects become content

The entries behind size charts, care instructions and colour swatches got their own tab — listed, synced and translatable in one pass like any other content.

StructureShipped January 2026

One editor for everything the shop says

Products, collections, pages, blogs, articles and policies in one place, with every translatable field beside its translation — not six different screens.

AI writingShipped January 2026

Six AI providers, your own key

Claude, Gemini, OpenAI, Grok, DeepSeek or Hugging Face — you bring the key, you see the bill, and you are not tied to whoever we picked.

TranslationsShipped January 2026

Translations that land in Shopify itself

Every translation is written into Shopify's own translation layer, where your theme and your other apps read it — and mirrored locally so the lists open instantly.

TranslationsShipped January 2026

See which language is still missing what

The language buttons mark themselves when a field is still empty in that language, down to which field it is — so nothing is found by a customer first.

SEOShipped January 2026

An SEO score while you type

Title length, meta description, keyword use and what is missing — updated as you write, not after a scan you have to remember to start.

PlatformShipped January 2026

Every AI run, on the record

A page listing what ran, how long it took, what the AI was asked and what it answered — and where a run failed, which items and which languages it was.

PlatformShipped January 2026

Your keys encrypted, your data deletable

API keys are stored encrypted, Shopify's data-deletion webhooks are answered, and the app queues its calls so a big run never runs your shop into a rate limit.

PlatformShipped January 2026

Plans, trial and billing

Free, Basic, Pro and Max with a seven-day trial: choose, upgrade or downgrade inside Shopify, and see what a tier unlocks before paying for it.

PlatformShipped January 2026

Lists that open instantly

Your catalogue is mirrored locally, so lists and languages open without waiting on Shopify. Edits made in Shopify arrive by webhook, and a reload button covers the rest.

PlatformShipped January 2026

The project starts

8 January 2026, first commit: an empty app with a Shopify session. Everything listed above was built after that date.

See it on your own shop

The app installs into your Shopify admin and reads your catalogue. Nothing is written until you press save.

Install on Shopify