ContentPilot vs Rubik Variant Images
Rubik assigns images to variants with AI and adds swatches, priced by number of products. ContentPilot adds bulk upload, WebP, AI alt texts in every language and the rest of the suite. Here is how they compare.
Compare plan by plan
Pick a plan level. Each column then shows that app's plan at this level: its price, its limits and which features it includes.
| Feature | ContentPilot AIFreeBasicProMax | Rubik Variant ImagesFreeStarterAdvancedPremium |
|---|---|---|
| Plan | ||
| Price | Free€9.90 / monthor €21.90 with AI included€19.90 / monthor €39.90 with AI included€59.90 / monthor €99.90 with AI included | Free$25 / month$50 / month$75 / month |
| Products | 501005002,500 | 11001,000No limit |
| Free trial | 7 days | 7 days |
| Gallery | ||
| Several images per variantEach variant gets its own image gallery. | Higher planHigher planYesYes | YesYesYesYes |
| Gallery follows the variantSwitching the variant shows only its images. | Higher planHigher planYesYes | YesYesYesYes |
| No jumping while loadingThe gallery is in place right away. | Higher planHigher planYesYes | PartlyOnly “no impact on page speed” advertisedPartlyOnly “no impact on page speed” advertisedPartlyOnly “no impact on page speed” advertisedPartlyOnly “no impact on page speed” advertised |
| Zoom and full screenEnlarge images and view them in a lightbox. | Higher planHigher planYesYes | PartlyFrom the themePartlyFrom the themePartlyFrom the themePartlyFrom the theme |
| Videos and 3D modelsVideos and 3D models in the variant gallery too. | Higher planHigher planYesYes | YesYesYesYes |
| Assigning images | ||
| Assign images automaticallyMatch many images to the right variants at once. | Higher planHigher planYesYes | YesYesYesYes |
| Image keys for all variantsCreates matching keys in one click and remembers your naming. | Higher planHigher planYesYes | Not statedNot statedNot statedNot stated |
| Assign by drag and dropDrag images into a variant's gallery by hand. | Higher planHigher planYesYes | YesYesYesYes |
| Bulk uploadUpload many images in one step. | Higher planHigher planYesYes | NoSeparate appNoSeparate appNoSeparate appNoSeparate app |
| Swatches and listings | ||
| Colour and image swatches on the product pageSmall colour fields or images to pick the variant. | NoNot yetNoNot yetNoNot yetNoNot yet | YesYesYesYes |
| Swatches on collection pagesVariants selectable in the product listing already. | NoNoNoNo | YesYesYesYes |
| Combine or split productsShow several products as one, or split one by colour. | NoNoNoNo | NoSeparate appNoSeparate appNoSeparate appNoSeparate app |
| Image extras | ||
| Compress imagesSmaller image files, for example as WebP. | Higher planHigher planYesYes | Not statedNot statedNot statedNot stated |
| Image alt texts written by AIThe AI writes a description for each image. | PartlyYesYesYes | Not statedNot statedNot statedNot stated |
| Translate alt textsImage descriptions appear in every language of your store. | YesYesYesYes | Not statedNot statedNot statedNot stated |
| Strengths | ||
| Where the app is strongBased on the provider's own listing, summarised by us. |
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“Higher plan” means the app offers the feature, only not on the plan shown. An app with fewer plans shows its highest plan at the upper levels.
Monthly prices in the provider's own currency, before tax. Several providers are cheaper when billed yearly. With ContentPilot you either use your own AI key — then your AI provider bills the usage separately — or a plan with AI included.
How Rubik Variant Images works
Rubik assigns images, videos and 3D models to option values (stored in a metafield) and filters your theme's existing gallery; it also adds image and colour swatches on product pages and product cards. Assignment works by hand, with an AI matcher that reads titles, options, file names, alt texts and the image itself, or through an AI assistant.
Where Rubik Variant Images is strong
- AI assignment of images to variants, also via AI assistants.
- Image and colour swatches on product and collection pages.
- Works with all themes and page builders.
- Shared images without duplicates.
What ContentPilot adds
- Bulk upload with WebP conversion in the same app.
- AI alt texts, translated into every language of your store.
- A key generator that keeps image assignment consistent across the catalogue.
- Translation, SEO and AI content in the same plan.
Which one fits you?
Choose Rubik if swatches and AI-based image assignment are what you need. Choose ContentPilot if you want variant galleries together with image optimisation, alt texts and translation.
Based on the providers' own App Store listings and help pages, as of October 2026. Apps change quickly — check the current listing before you decide. “Not stated” means we could not find a clear answer, not that the feature is missing. Spotted something out of date? Tell us and we will correct it.
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The app installs into your Shopify admin and reads your catalogue. Nothing is written until you press save.
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