ContentPilot vs SEOWILL
SEOWILL bundles audits, rule-based meta and alt texts, speed tweaks, schema and an AI blog writer. ContentPilot adds AI-written SEO texts, SEO in every language and translation. Here is how they compare.
Compare plan by plan
Pick a plan level. Each column then shows that app's plan at this level: its price, its limits and which features it includes.
| Feature | ContentPilot AIFreeBasicProMax | SEOWILLFreeProPremiumPremium · highest plan |
|---|---|---|
| Plan | ||
| Price | Free€9.90 / monthor €21.90 with AI included€19.90 / monthor €39.90 with AI included€59.90 / monthor €99.90 with AI included | Free$29.99 / month$59.99 / month$59.99 / month |
| Products | 501005002,500 | Not statedNot statedNot statedNot stated |
| AI quota | With your own AI key: unlimited — you pay your AI provider directlyOr about 350 AI actions once to try it, no key neededWith your own AI key: unlimited — you pay your AI provider directlyWith AI included: enough for about 300–500 products, each translated into one language, per monthWith your own AI key: unlimited — you pay your AI provider directlyWith AI included: enough for about 600–1,000 products, each translated into one language, per monthWith your own AI key: unlimited — you pay your AI provider directlyWith AI included: enough for about 1,500–2,500 products, each translated into one language, per month | 30 AI credits200 AI credits / month500 AI credits / month500 AI credits / month |
| Free trial | 7 days | 7 days |
| Basics | ||
| SEO titles and meta descriptions by AIThe AI writes titles and descriptions for search results. | YesYesYesYes | Higher planPartlyRules and templatesPartlyRules and templatesPartlyRules and templates |
| Spreadsheet editor for the whole catalogueEdit titles, SEO fields, prices and more for many items at once, in one table. | YesYesYesYes | PartlyAlt texts on Free, meta from ProYesAlt texts on Free, meta from ProYesAlt texts on Free, meta from ProYesAlt texts on Free, meta from Pro |
| Image alt texts written by AIThe AI writes a description for each image. | PartlyYesYesYes | PartlyTemplates, not AIPartlyTemplates, not AIPartlyTemplates, not AIPartlyTemplates, not AI |
| Structured data (JSON-LD)Product data, reviews and FAQs in the form Google reads for rich results. | YesYesYesYes | Higher planYesYesYes |
| Store audit with SEO scoreChecks all content and shows what is missing or too long. | YesYesYesYes | YesYesYesYes |
| SEO in every languageScore, audit and AI fixes for translated content too. | YesYesYesYes | PartlyEditing only, no translationPartlyEditing only, no translationPartlyEditing only, no translationPartlyEditing only, no translation |
| Technical and crawl | ||
| Live crawl of your storeFetches your store's real pages and checks what is served. | Higher planHigher planYesYes | PartlyScan scope not statedPartlyScan scope not statedPartlyScan scope not statedPartlyScan scope not stated |
| Find broken linksInternal and external links that lead nowhere. | Higher planHigher planYesYes | PartlyOnly 404s visitors hitPartlyOnly 404s visitors hitPartlyOnly 404s visitors hitPartlyOnly 404s visitors hit |
| 404 pages and redirectsSpots visited 404 pages and redirects old addresses. | YesYesYesYes | Higher planYesYesYes |
| Internal linkingSuggests links between your pages. | Higher planHigher planYesYes | Higher planHigher planYesYes |
| Sitemap controlDecides which pages appear in the sitemap. | Higher planHigher planYesYes | PartlyHTML sitemap onlyPartlyHTML sitemap onlyPartlyHTML sitemap onlyPartlyHTML sitemap only |
| Measure page speedPageSpeed and data from real visitors. | YesYesYesYes | YesYesYesYes |
| Automatic speed fixesChanges theme code, for example lazy loading or minifying. | NoDeliberately not — we never change theme codeNoDeliberately not — we never change theme codeNoDeliberately not — we never change theme codeNoDeliberately not — we never change theme code | YesYesYesYes |
| Compress imagesSmaller image files, for example as WebP. | Higher planHigher planYesYes | YesYesYesYes |
| Google and keywords | ||
| Google Search ConsoleClicks, impressions and positions inside the app. | Higher planHigher planYesYes | Higher planYesYesYes |
| Keyword trackingWhich search terms belong to which page and how they develop. | Higher planYesYesYes | Higher planYesYesYes |
| Keyword search volumeEstimates how often a term is searched. | NoSearch Console gives real figuresNoSearch Console gives real figuresNoSearch Console gives real figuresNoSearch Console gives real figures | YesYesYesYes |
| IndexNowReports new and changed pages to Bing and other search engines right away. | Higher planHigher planYesYes | Higher planPartlyGoogle onlyPartlyGoogle onlyPartlyGoogle only |
| Local SEO and backlinksLocal search details and analysis of other sites linking to you. | NoNoNoNo | Higher planPartlyYesYes |
| AI search | ||
| llms.txt and agents.mdFiles that explain your store to AI assistants. | Higher planYesYesYes | Higher planPartlyllms.txt onlyPartlyllms.txt onlyPartlyllms.txt only |
| AI crawlers in robots.txtDecides which AI search services may read your store. | Higher planYesYesYes | Not statedNot statedNot statedNot stated |
| Visits from AI assistantsCounts visitors coming from ChatGPT, Perplexity and others. | Higher planYesYesYes | Not statedNot statedNot statedNot stated |
| Catalog ready for AI shoppingShows products without brand, category, GTIN, description or image. | Higher planYesYesYes | Not statedNot statedNot statedNot stated |
| Strengths | ||
| Where the app is strongBased on the provider's own listing, summarised by us. |
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“Higher plan” means the app offers the feature, only not on the plan shown. An app with fewer plans shows its highest plan at the upper levels.
Monthly prices in the provider's own currency, before tax. Several providers are cheaper when billed yearly. With ContentPilot you either use your own AI key — then your AI provider bills the usage separately — or a plan with AI included.
How SEOWILL works
SEOWILL (formerly SEOAnt) is an all-round package: audit, rule-based bulk optimisation of meta and alt texts, schema, speed optimisation applied to a copy of your theme, 404 redirects, keyword research, AI blog posts and a backlink exchange. The AI sits mostly in the content audit and the blog writer; meta and alt texts run on templates.
Where SEOWILL is strong
- Many tools in one app at a low price.
- Broad schema coverage, including FAQ, HowTo and LocalBusiness.
- Keyword research with search volume and difficulty.
- Speed modes and AMP, plus a backlink exchange and backlink audit.
What ContentPilot adds
- SEO titles, meta descriptions and alt texts written by AI, not by templates.
- SEO in every language of your store, plus translation.
- A live crawl that finds broken links where they are.
- No changes to your theme code.
Which one fits you?
Choose SEOWILL if you want many SEO and speed tools at a low price and templates are enough for your meta texts. Choose ContentPilot if you want AI-written texts in every language and one app for SEO, translation and content.
Based on the providers' own App Store listings and help pages, as of October 2026. Apps change quickly — check the current listing before you decide. “Not stated” means we could not find a clear answer, not that the feature is missing. Spotted something out of date? Tell us and we will correct it.
See it on your own shop
The app installs into your Shopify admin and reads your catalogue. Nothing is written until you press save.
Install on Shopify