ContentPilot vs T Lab
T Lab translates Shopify stores with AI, tiered by languages and number of products. ContentPilot adds AI translation in every language your shop has, your own instructions for the AI, SEO tools and content writing. Here is how they compare.
Compare plan by plan
Pick a plan level. Each column then shows that app's plan at this level: its price, its limits and which features it includes.
| Feature | ContentPilot AIFreeBasicProMax | T LabFreeProBusinessPremium |
|---|---|---|
| Plan | ||
| Price | Free€9.90 / monthor €21.90 with AI included€19.90 / monthor €39.90 with AI included€59.90 / monthor €99.90 with AI included | Free$11.99 / month$29.99 / month$59.99 / month |
| Languages | All that Shopify allows (up to 20)All that Shopify allows (up to 20)All that Shopify allows (up to 20)All that Shopify allows (up to 20) | 1 by AI, up to 20 in total5 by AI, up to 20 in total10 by AI, up to 20 in total20 |
| Products | 501005002,500 | 5003,0007,00015,000 |
| Translations | With your own AI key: unlimited — you pay your AI provider directlyOr about 350 AI actions once to try it, no key neededWith your own AI key: unlimited — you pay your AI provider directlyWith AI included: enough for about 300–500 products, each translated into one language, per monthWith your own AI key: unlimited — you pay your AI provider directlyWith AI included: enough for about 600–1,000 products, each translated into one language, per monthWith your own AI key: unlimited — you pay your AI provider directlyWith AI included: enough for about 1,500–2,500 products, each translated into one language, per month | Once per language, counted in products rather than wordsOnce per language, counted in products rather than wordsOnce per language, counted in products rather than wordsOnce per language; unlimited with your own API key |
| AI providers | Claude, OpenAI, Gemini, Grok, DeepSeek, Hugging Face — with your own keyWith AI included: OpenAIClaude, OpenAI, Gemini, Grok, DeepSeek, Hugging Face — with your own keyWith AI included: OpenAIClaude, OpenAI, Gemini, Grok, DeepSeek, Hugging Face — with your own keyWith AI included: OpenAIClaude, OpenAI, Gemini, Grok, DeepSeek, Hugging Face — with your own keyWith AI included: OpenAI | OpenAIOpenAIOpenAIOpenAI. Own key: OpenAI, Anthropic, DeepL, DeepSeek, Google Translate |
| Free trial | 7 days | Not stated |
| Translation | ||
| Automatic translationTexts are translated by machine or AI instead of by hand. | YesWith your own AI key or AI includedYesWith your own AI key or AI includedYesWith your own AI key or AI includedYesWith your own AI key or AI included | YesYesYesYes |
| Translations saved in ShopifyThe translations live in your shop, not on the app provider's servers. They stay if you uninstall. | YesYesYesYes | PartlyImages and custom replacements via the appPartlyImages and custom replacements via the appPartlyImages and custom replacements via the appPartlyImages and custom replacements via the app |
| Your own instructions for the AITone, wording and rules you set are followed in every translation. | Higher planHigher planYesYes | PartlyStore context; tone only with your own keyPartlyStore context; tone only with your own keyPartlyStore context; tone only with your own keyYesStore context; tone only with your own key |
| Choice of AI providerYou decide which AI does the work. | YesSix providersYesSix providersYesSix providersYesSix providers | Higher planHigher planHigher planYesThrough your own API key |
| GlossaryBrand names and fixed terms are always translated the same way — or not at all. | YesYesYesYes | YesYesYesYes |
| Theme, checkout and emailsButtons, checkout texts and notification emails, not just products. | Higher planHigher planYesYes | PartlyEmails: not statedPartlyEmails: not statedPartlyEmails: not statedPartlyEmails: not stated |
| Texts from other appsReview widgets, popups and other app texts shown in your store. | Higher planHigher planHigher planYes | YesYesYesYes |
| Translations follow text changesWhen the original text changes, the translations are updated too. | Higher planHigher planHigher planYes | PartlyAutomatic with Autopilot (Premium)PartlyAutomatic with Autopilot (Premium)PartlyAutomatic with Autopilot (Premium)YesAutomatic with Autopilot (Premium) |
| Content | ||
| Write and improve texts with AIProduct descriptions, SEO titles and meta descriptions in your main language. | YesYesYesYes | Not statedNot statedNot statedNot stated |
| Spreadsheet editor for the whole catalogueEdit titles, SEO fields, prices and more for many items at once, in one table. | Higher planYesYesYes | Not statedNot statedNot statedNot stated |
| SEO and AI search | ||
| SEO toolkitKeywords, SEO score, site crawl, redirects and Google Search Console. | PartlyPartlyYesYes | Not statedNot statedNot statedNot stated |
| Visibility in AI searchStructured data and files that help ChatGPT, Perplexity and others understand your shop. | PartlyYesYesYes | Not statedNot statedNot statedNot stated |
| Images | ||
| Image alt texts written by AIThe AI writes a description for each image. | YesYesYesYes | Not statedNot statedNot statedNot stated |
| Variant image galleriesSeveral images per variant, bulk upload and WebP conversion. | Higher planHigher planYesYes | Not statedNot statedNot statedNot stated |
| Selling abroad | ||
| Different images per languageShow a different image, for example one with text on it, in each language. | NoNot yetNoNot yetNoNot yetNoNot yet | YesYesYesYes |
| Currency conversion by the appShopify Markets already converts prices itself; some apps add their own converter. | NoShopify Markets does thisNoShopify Markets does thisNoShopify Markets does thisNoShopify Markets does this | Higher planHigher planYesNot in checkoutYesNot in checkout |
| Strengths | ||
| Where the app is strongBased on the provider's own listing, summarised by us. |
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“Higher plan” means the app offers the feature, only not on the plan shown. An app with fewer plans shows its highest plan at the upper levels.
Monthly prices in the provider's own currency, before tax. Several providers are cheaper when billed yearly. With ContentPilot you either use your own AI key — then your AI provider bills the usage separately — or a plan with AI included.
How T Lab works
T Lab is a translation app for Shopify that writes into Shopify's own translation storage. It translates by hand or with an AI based on OpenAI; how many languages the AI translates, and for how many products, depends on the plan. Those allowances are one-time per language and do not renew monthly. What Shopify cannot translate itself — images, other apps' texts, hard-coded texts — the app replaces with a script in the store.
Where T Lab is strong
- A free plan with AI translation for one language and up to 500 products.
- A glossary and image translation even on the free plan.
- Translates texts from other apps such as Judge.me or PageFly.
- Autopilot on Premium translates new and changed content automatically; own key for OpenAI, Anthropic, DeepL, DeepSeek or Google.
What ContentPilot adds
- AI translation in every language your shop has, without a one-time allowance per language.
- Your own instructions and a glossary, so the AI translates in your tone.
- Writes and improves product texts, SEO titles and alt texts.
- A full SEO toolkit and visibility in AI search.
- A spreadsheet editor for the whole catalogue and variant image galleries.
Which one fits you?
Choose T Lab if you want a few languages translated by AI at a low price and need images, other apps' texts or currencies handled. Choose ContentPilot if you want every language your shop has in your own voice, without a one-time allowance per language, and one app for texts, SEO and translations.
Based on the providers' own App Store listings and help pages, as of October 2026. Apps change quickly — check the current listing before you decide. “Not stated ” means we could not find a clear answer, not that the feature is missing. Spotted something out of date? Tell us and we will correct it.
See it on your own shop
The app installs into your Shopify admin and reads your catalogue. Nothing is written until you press save.
Install on Shopify