ContentPilot vs Translate & Adapt
Translate & Adapt is free and built by Shopify. ContentPilot adds AI translation in every language your shop has with your own instructions, a glossary, texts from other apps, SEO tools and content writing. Here is how they compare.
Compare plan by plan
Pick a plan level. Each column then shows that app's plan at this level: its price, its limits and which features it includes.
| Feature | ContentPilot AIFreeBasicProMax | Translate & AdaptFreeFree · highest planFree · highest planFree · highest plan |
|---|---|---|
| Plan | ||
| Price | Free€9.90 / monthor €21.90 with AI included€19.90 / monthor €39.90 with AI included€59.90 / monthor €99.90 with AI included | FreeFreeFreeFree |
| Languages | All that Shopify allows (up to 20)All that Shopify allows (up to 20)All that Shopify allows (up to 20)All that Shopify allows (up to 20) | 2 automatic, more by hand2 automatic, more by hand2 automatic, more by hand2 automatic, more by hand |
| Products | 501005002,500 | No limitNo limitNo limitNo limit |
| Translations | With your own AI key: unlimited — you pay your AI provider directlyOr about 350 AI actions once to try it, no key neededWith your own AI key: unlimited — you pay your AI provider directlyWith AI included: enough for about 300–500 products, each translated into one language, per monthWith your own AI key: unlimited — you pay your AI provider directlyWith AI included: enough for about 600–1,000 products, each translated into one language, per monthWith your own AI key: unlimited — you pay your AI provider directlyWith AI included: enough for about 1,500–2,500 products, each translated into one language, per month | IncludedIncludedIncludedIncluded |
| AI providers | Claude, OpenAI, Gemini, Grok, DeepSeek, Hugging Face — with your own keyWith AI included: OpenAIClaude, OpenAI, Gemini, Grok, DeepSeek, Hugging Face — with your own keyWith AI included: OpenAIClaude, OpenAI, Gemini, Grok, DeepSeek, Hugging Face — with your own keyWith AI included: OpenAIClaude, OpenAI, Gemini, Grok, DeepSeek, Hugging Face — with your own keyWith AI included: OpenAI | Shopify's machine translationShopify's machine translationShopify's machine translationShopify's machine translation |
| Free trial | 7 days | Not needed — free |
| Translation | ||
| Automatic translationTexts are translated by machine or AI instead of by hand. | YesWith your own AI key or AI includedYesWith your own AI key or AI includedYesWith your own AI key or AI includedYesWith your own AI key or AI included | PartlyTwo languagesPartlyTwo languagesPartlyTwo languagesPartlyTwo languages |
| Translations saved in ShopifyThe translations live in your shop, not on the app provider's servers. They stay if you uninstall. | YesYesYesYes | YesYesYesYes |
| Your own instructions for the AITone, wording and rules you set are followed in every translation. | Higher planHigher planYesYes | NoNoNoNo |
| Choice of AI providerYou decide which AI does the work. | YesSix providersYesSix providersYesSix providersYesSix providers | NoNoNoNo |
| GlossaryBrand names and fixed terms are always translated the same way — or not at all. | YesYesYesYes | NoNoNoNo |
| Theme, checkout and emailsButtons, checkout texts and notification emails, not just products. | Higher planHigher planYesYes | YesYesYesYes |
| Texts from other appsReview widgets, popups and other app texts shown in your store. | Higher planHigher planHigher planYes | NoNoNoNo |
| Translations follow text changesWhen the original text changes, the translations are updated too. | Higher planHigher planHigher planYes | PartlyWeekly auto-sync, off by defaultPartlyWeekly auto-sync, off by defaultPartlyWeekly auto-sync, off by defaultPartlyWeekly auto-sync, off by default |
| Content | ||
| Write and improve texts with AIProduct descriptions, SEO titles and meta descriptions in your main language. | YesYesYesYes | NoNoNoNo |
| Spreadsheet editor for the whole catalogueEdit titles, SEO fields, prices and more for many items at once, in one table. | Higher planYesYesYes | NoNoNoNo |
| SEO and AI search | ||
| SEO toolkitKeywords, SEO score, site crawl, redirects and Google Search Console. | PartlyPartlyYesYes | NoNoNoNo |
| Visibility in AI searchStructured data and files that help ChatGPT, Perplexity and others understand your shop. | PartlyYesYesYes | NoNoNoNo |
| Images | ||
| Image alt texts written by AIThe AI writes a description for each image. | YesYesYesYes | NoNoNoNo |
| Variant image galleriesSeveral images per variant, bulk upload and WebP conversion. | Higher planHigher planYesYes | NoNoNoNo |
| Selling abroad | ||
| Different images per languageShow a different image, for example one with text on it, in each language. | NoNot yetNoNot yetNoNot yetNoNot yet | PartlyTheme images onlyPartlyTheme images onlyPartlyTheme images onlyPartlyTheme images only |
| Currency conversion by the appShopify Markets already converts prices itself; some apps add their own converter. | NoShopify Markets does thisNoShopify Markets does thisNoShopify Markets does thisNoShopify Markets does this | NoNoNoNo |
| Strengths | ||
| Where the app is strongBased on the provider's own listing, summarised by us. |
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“Higher plan” means the app offers the feature, only not on the plan shown. An app with fewer plans shows its highest plan at the upper levels.
Monthly prices in the provider's own currency, before tax. Several providers are cheaper when billed yearly. With ContentPilot you either use your own AI key — then your AI provider bills the usage separately — or a plan with AI included.
How Translate & Adapt works
Translate & Adapt is made by Shopify and costs nothing. It translates up to two languages automatically; every further language is translated by hand. Its big strength is adapting content per market, for example different spellings for the UK and the US.
Where Translate & Adapt is strong
- Completely free, made by Shopify itself.
- Adapts wording per market, such as British and American English.
- Covers theme, checkout and notification emails.
- A good fit if you need one or two extra languages and standard machine translation is enough.
What ContentPilot adds
- AI translation in every language your shop has, following your own tone and rules.
- A glossary, so brand names and fixed terms are never mistranslated.
- Translates texts from other apps, such as review widgets
- Updates translations automatically when you change the original text
- Writes and improves product texts, SEO titles and alt texts.
- A full SEO toolkit and a spreadsheet editor for the whole catalogue.
Which one fits you?
Stay with Translate & Adapt if you sell in one or two extra languages and standard machine translation is good enough. Choose ContentPilot when you want translations in your own voice with a glossary, texts from other apps translated, or one app for texts, SEO and translations. Both write into Shopify's own translation storage, so you can switch at any time and keep what you have.
Based on the providers' own App Store listings and help pages, as of October 2026. Apps change quickly — check the current listing before you decide. “Not stated” means we could not find a clear answer, not that the feature is missing. Spotted something out of date? Tell us and we will correct it.
See it on your own shop
The app installs into your Shopify admin and reads your catalogue. Nothing is written until you press save.
Install on Shopify