ContentPilot AIInstall on ShopifyInstall

Structured data and social previews

JSON-LD for rich results on Google and Open Graph tags for shared links — and a check that nothing is duplicated.

The walkthrough for this topic is being recorded. Until then, the text below covers everything.

What is delivered

The “Structured data” app embed outputs schema.org markup for products, collections, articles, organisation, breadcrumbs, FAQs and videos. “Social previews” adds Open Graph and Twitter tags so a shared link appears with image, title and description.

Measure first, then switch on

Many themes already output their own markup, and duplicate markup produces errors in Google's test. So under SEO → Structured data the app reads the latest crawl and tells you per type whether to switch it on, whether your theme or another app already delivers it, or whether no measurement exists yet. The switches come last.

Videos

For product videos the app takes the upload date from Shopify automatically. For YouTube links in variant galleries Shopify knows no date; the check lists those products so you can set one.