ContentPilot AIInstall on ShopifyInstall

Activating the app embeds in your theme

Some features need a small building block in your storefront. How to switch on the app embeds — without touching your theme code.

The walkthrough for this topic is being recorded. Until then, the text below covers everything.

What an app embed is

Shopify lets apps bring features into the storefront through “app embeds” that you switch on and off in the theme editor. ContentPilot AI never changes your theme code; everything that appears on the storefront runs through these switches.

  • Structured data (JSON-LD) — markup for rich results on Google.
  • Open Graph / social previews — image, title and description when links are shared.
  • Variant gallery — shows the matching images for each variant.
  • Language and country selector — a switcher built on Shopify's own localization.
  • Direct translations — translates text from other apps.
  • Web Vitals — measures page speed for real visitors.

Activating

  1. In the app, open Content → Theme → App embeds (or use the hint in the relevant section).
  2. Click the activate button for the embed you want — the theme editor opens with that embed preselected.
  3. Switch it on, adjust its settings if needed, and save the theme.