Sitemap and IndexNow

Control what is in your sitemap, and tell search engines about changes immediately.

The walkthrough for this topic is being recorded. Until then, the text below covers everything.

Sitemap

Shopify generates sitemap.xml itself. Under SEO → Sitemap you see what is in it and get suggestions for pages better left out — thank-you pages or empty collections, for example. An exclusion sets Shopify's seo.hidden metafield and can be undone at any time.

IndexNow

IndexNow notifies Bing and other search engines immediately when a page is new, changed or removed, instead of waiting for the crawler's next visit. The app sets up the required key and reports changes automatically — including when you publish or hide pages in the bulk editor.