Keyword library and assignment

Collect and research keywords and distribute them across products, collections, pages and articles — per language.

The walkthrough for this topic is being recorded. Until then, the text below covers everything.

The library

Under SEO → Keywords you collect search terms in groups, such as “wooden toys”. You add terms yourself or ask for suggestions. Every language has its own keywords — what people search for in German is a different word in French.

Distributing

“Distribute to content” assigns a group's keywords to matching content. In AI mode the AI picks one primary and several secondary keywords per entry; in manual mode you decide. Up to five keywords per entry and language are possible.

Using them

Assigned keywords appear in the editor's sidebar. The SEO score checks whether they appear in the title, description and meta texts, and the AI takes them into account when generating and improving.