ContentPilot AIInstall on ShopifyInstall

Markets and market-specific translations

German for Switzerland worded differently from German for Germany: how the app handles Shopify Markets.

The walkthrough for this topic is being recorded. Until then, the text below covers everything.

Two layers

Shopify stores one global translation per language. With Shopify Markets there can additionally be a version for a single market that takes precedence there — “Velo” instead of “Fahrrad” for Switzerland, for example.

In the app you choose the market next to the language. Without a market you edit the global translation; with a market, the override for exactly that market.

Good to know

  • Only active markets are offered.
  • The URL handle cannot differ per market — Shopify allows one per language.
  • When the original text changes, a market override is removed as soon as the global translation is removed or re-translated. A market override is never re-translated automatically — it is your own wording.